40 Years

Daniels Equipment Co., Inc. Celebrating 40 Years: The difference is Excellence

Auburn, N.H.—Daniels Equipment Co., Inc. (Daniels Equipment), in Auburn, N.H., celebrates its 40th anniversary in 2013. Founded in 1973, Daniels Equipment has grown to provide a robust offering of quality laundry and dry cleaning products backed by unrivaled customer care and service.  According to President Ralph Daniels, “We’ve grown because of a company-wide commitment to exceed customer expectations.  You must take care of customer number one, before taking care of customer number two. That is our foundation.”

Daniels Equipment, which serves customers throughout New England’s six states, is a family owned and operated company started by Ralph Daniels and along with his late wife, Janice. “Our success is largely founded in our family values.  Values like integrity, care, and honesty have lit our way for 40 years and keep us grounded,” says Daniels.  Today, three of their four children, Shawn, Brett, and Tyler are heavily involved in the business and are ensuring that family values remain at the core of Daniels Equipment.

Through the years, Daniels Equipment has won numerous awards from its suppliers for sales, service and outstanding achievement, and simultaneously, promoted new technologies to support efficiency, according to Daniels. “We were the first to promote the benefits of high-speed extract, closed-loop dry cleaning, wet cleaning and water reuse,” he said.
As a result of this focus on efficiency and environmentally-friendly technologies, Daniels began developing Aquawing Ozone Injection Systems almost 20 years ago. “Aquawing spun out of Daniels Equipment and was a direct result of our focus on water-energy conservation,” he said. “We realized ozone was a better fit for our customers because it saves more energy and water, as well as disinfects, all while improving wash quality.”  Partnered with Hamilton Engineering, Aquawing’s latest innovation, the San-O3-tyzer, sanitizes washers in laundromats.

Daniels Equipment provides customers with the full package – from parts and technical service, to equipment, installation, laundry design and more …


Bill Reed joined Daniels Equipment almost 20 years ago (after Ralph gave up six first round draft picks), and the Daniels Turkey Time event began. The company has held its annual Turkey Time open house for vended laundry owners ever since. The event includes a full turkey dinner, display of vended laundry equipment, door prizes and equipment giveaways. “Turkey Time has become a wonderful tradition for Daniels Equipment and our vended laundry customers. It’s an event where we can come together, share conversation over dinner, and talk about the future of the vended laundry industry. It’s a time for us to give back to our customers for their loyalty and support.”
Looking ahead, Daniels Equipment will remain committed to “exceeding customer expectations,” according to Daniels. “The difference is excellence,” he said.

Daniels Equipment, in Auburn, N.H., is a full-service laundry equipment distributor serving New England’s six states.  Since establishment 40 years ago, the company has grown to include 65 employees and a vehicle fleet of 21 stocked service vans.